Welcome! I'm Martha.
I work with founders and leaders to turn complex ideas into clear strategies and scalable growth.
After more than a decade building and scaling businesses, I help teams navigate uncertainty and execute on what matters most. My work sits at the intersection of strategy, leadership, and growth, bringing together creative problem-solving and hands-on operating experience.
The biggest challenges companies face rarely fit don’t fit into a single function. Finding the right path forward requires connecting the dots across strategy, product, marketing, and operations.
Approach
I bring a cross-disciplinary perspective shaped by experience in founding and scaling businesses, working with high-growth organizations, and combining a background in science, business, and entrepreneurship.
My approach combines structured thinking and data-driven analysis with creativity and a deep understanding of how ideas become sustainable businesses.
Areas of Expertise
- Strategy & Growth Planning
- Brand Positioning & Storytelling
- Go-to-Market Strategy
- Customer & Market Insights
- Partnerships & Business Development
- Strategic Operations
- Fractional Chief of Staff Support
- Founder Advisory
How We Work Together
Every company’s challenges are different. I partner with founders and leadership teams in the way that best fits their needs, from strategic advisory to hands on execution as a strategic partner.
- MASTERS OF BUSINESS ADMINISTRATION (MBA), LAZARIDUS SCHOOL OF BUSINESS
- CHARTERED PROFESSIONAL ACCOUNTANT (CPA), CPA ONTARIO
- BACHELORS OF BIOLOGICAL AND MEDICAL SCIENCES (BMSC), WESTERN UNIVERSITY
- WELLNESS IN THE WORKPLACE CERTIFICATION, MCMASTER UNIVERSITY
- MINDFULNESS IN MODERN SOCIETY, MCMASTER UNIVERSITY
Startups
- B2B Hardware - Bartesian (consumer product))
- B2B2C SaaS - Habitly (white label video platform)
- B2B SaaS - Skillswave (marketplace)
Send me a note below if you’re interested in working together: