Welcome! I'm Martha.
I work with founders and leaders to turn ideas into clear strategy – and strategy into scalable growth.
After more than a decade building and scaling businesses, I now focus on helping teams navigate complexity to execute with real impact. My work sits at the intersection of strategy, leadership, and growth.
Most business challenges don’t fit neatly into a single box, and the best solutions often come from connecting the dots across multiple functions.
Approach
I bring a cross-disciplinary perspective shaped by experience in founding and scaling businesses, working in the corporate world, and a background that blends science and business.
My approach combines structured thinking and data-driven analysis with creative problem-solving.
Areas of Expertise
- Strategy & Growth
- Brand Positioning & Market Strategy
- Product & Offer Design
- Financial & Operational Clarity
- Leadership & Execution
How We Work Together
I work with founders and leadership teams as a strategic partner, with involvement ranging from advisory to fractional-level support.
- MASTERS OF BUSINESS ADMINISTRATION (MBA), LAZARIDUS SCHOOL OF BUSINESS, 2015
- CHARTERED PROFESSIONAL ACCOUNTANT (CPA), CPA ONTARIO, 2019
- BACHELORS OF BIOLOGICAL AND MEDICAL SCIENCES (BMSC), WESTERN UNIVERSITY, 2013
- WELLNESS IN THE WORKPLACE CERTIFICATION, MCMASTER UNIVERSITY, 2023
- MINDFULNESS IN MODERN SOCIETY, MCMASTER UNIVERSITY, 2023
Startups
- B2B Hardware - Bartesian (consumer product))
- B2B2C SaaS - Habitly (white label video platform)
- B2B SaaS - Skillswave (marketplace)
Send me a note below if you’re interested in working together: